Selasa, 07 April 2009

Executive Summary

Executive Summary

Our magazine is a movie magazine named Cut!. We choose CUT name because in a movie making, the crew often say ‘Cut!”.

We choose movie for our magazine to fulfill the movie freakier needs of Hollywood, Asia, Indonesia, Europe and Independent film with the same composition. To create any choice for the magazine readers

Our target audience is they who is 18 – 30 years old, male and female, people who in B+. there occupation is college student, employee, young entrepreneur, and artist.

Lifestyle our target audience are modern (up to date with new information). Movie freak (love to watch movie in theater, DVD, and else). Magazine reader (not all movie freaks like to read magazine. Love to talk about movie and its aspect with their friends and relatives. Updating themselves with new movie every week, they don’t want to miss the latest movie. Often check the theater/movie schedule.Love to socialize with their friends and relative.Often hang out at the mall and cafe especially mall with theater. And People who has their own favorite artist / idol

We distribute this magazine, we place Cur Magazine at bookstores, hypermarket, supermarket, booth, café in Jabodetabek.

Cut Magazine Editors:

Chief Editors : Nessia Megawati

Art and Design : Elvira Puspasari

Production : Maria Margaretha

Marketing and Promotion : Cecilia Resti Friksa

Distribution : Maria Dyer

Finance : Pricila Novayanthi

1. Objectives:

  • To fulfill the movie freakier needs of Hollywood, Asia, Indonesia, Europe and Independent film with the same composition.
  • To create any choice for the magazine readers

  1. STP
    1. Segmentation:

i. This magazine deservers to publish because this magazine offers something different with another magazine. This magazine has opportunity to compete with other magazine there is no magazine that contain 5 international movie segment fairly.

    1. Targeting:

Gender : male and female

Age : 18 - 30 years old

SES : B+

Occupation : college student, employee, young entrepreneur, artist

Lifestyle : modern, movie freak, magazines reader

    1. Positioning:

We offer a movie magazine that publish 5 international movie segment (Europe, Hollywood, Asia, Indonesia and independent film) fairly which is our strength compare to our competitors like Cinemags and First. Our price also more affordable than our competitors.

  1. SWOT
    1. Strength:

i. More affordable than our competitors

ii. 5 international movie segment (Europe, Hollywood, Asia, Indonesia and independent film) fairly

iii. Movie soundtrack

iv. Perfect binding

    1. Weakness:

i. Less pages than our competitor

ii. Our coverage is less than our competitor

    1. Opportunity:

i. There is no magazine that contain 5 international movie segment fairly

    1. Threat:

i. Our competitor already have their loyal customer

ii. Our competitor distribution is wider and many

  1. Financial Aspect

Profit Sharing: 60 % (investor) – 40 % (for us)

  1. Target Audience:
    1. Gender : male and female
    2. Age : 18 - 30 years old
    3. SES : B+
    4. Occupation : college student, employee, young entrepreneur, artist
    5. Lifestyle :

i. Modern (up to date with new information)

ii. Movie freak (love to watch movie in theater, DVD, and else)

iii. Magazine reader (not all movie freaks like to read magazine)

iv. Love to talk about movie and its aspect with their friends and relatives

v. Updating themselves with new movie every week, they don’t want to miss the latest movie

vi. Often check the theater/movie schedule

vii. Love to socialize with their friends and relative

viii. Often hang out at the mall and cafe especially mall with theater

ix. People who has their own favorite artist / idol

    1. Where:

i. Jabodetabek

ii. College, example: LSPR, Atmajaya, UI, Bina Nusantara, Universitas Tarumanegara, Trisakti, ITB, etc.

iii. Office (public office at SCBD, Sudirman, Thamrin, Kuningan)

iv. Government office (not priority)

v. Theater

vi. Mall (Plaza Semanggi, Senayan City, Mal Kelapa Gading, Cilandak Town Square, EX, FX, Mall of Indonesia, etc)

vii. Café and Restaurant (J.co, Kemang Food Festival, Barcode, Little Baghdad, DeJones, D’cost, Apple Pie, Pizza Hut, Solaria, Tamani, Bengawan Solo, Burger Blenger, Gourmet, etc)

    1. Whats In It For Me (WIIFM)

· Get information and picture of new-coming movie

· Get information about 5 international movie segment (Europe, Hollywood, Asia, Indonesia and independent film)

· Know about the lyric of the movie soundtrack

· More information about the artist and movie maker

· Giving DVD references

  1. The Magazine
    1. Blueprint

Name of magazine : CU T !

Logo : Clipboard with dominated black, white, and red color

Kind of magazine :Movie and all aspects about that.

Frequency : Monthly (second week)

MECHANICAL DETAIL

Cover :

· 1 front page and 1 back page

· Weight : 260 gr

· Paper name : art carton

· Size : 21,5 x 28,5 cm (quarto)

· Paper type : Glossy

· Font : conditionally

Content:

  • 49 pages (not include ± 19 pages ad)
  • Weight : 120 gr
  • Paper name : art paper
  • Size : 21,5 x 28,5 cm
  • Font : Calibri, 10 pt

Binding : perfect binding

Column :

  1. Cover front page

· poster a new and popular movie at the present with the headline (title of our several content)

  1. Editor’s cut &cut’s crew
    • Note from this magazine’s editor about the contents of the magazine

    • Cut’s crew : list of cut magazine’s crew on editor’s cut page
    • 1 page
  1. In cut
    • Page about contents of magazine
    • 1 page
  2. Your cut
    • Comments from the readers (email or letter)
    • 1 page
  3. Cut’s agenda
    • A calendar that view any movie launching, event, etc.
    • 2 pages
  4. Cut’s release
    • Pages about a new and popular movie at the present
    • 3 pages
  5. Figure cut
    • Pages about 1 actor, 1 actress and 1 film-maker on cut’s release.
    • 3 pages
  6. Cut to cut
    • Pages about behind the scene of a movie on cut’s release
    • 2 pages
  7. Hollywood’s cut
    • Pages about movies in Hollywood (around 4 films). Each film has a information box which content rating, director, artist, genre, duration, production house and there are ‘people say’ (predictions from people about that movie).
    • Serial movie review
    • 6 pages

  1. Indonesia’s cut
    • Pages about Indonesian movies (around 4 films). Each film has a information box which content rating, director, artist, genre, duration, and production house.
    • Serial movie review
    • 6 pages
  2. Asia’s cut
    • Pages about Asian movies (around 4 films). Each film has a information box which content rating, director, artist, genre, duration, and production house
    • Serial movie review
    • 6 pages
  3. Europe’s cut
    • Pages about European movies (around 4 films). Each film has a information box which content rating, director, artist, genre, duration, and production house.
    • Serial movie review
    • 4 pages
  4. Indie cut
    • Pages about independent movies in the world (around 4 films). Each film has an information box which content rating, director, artist, genre, duration and production house.
    • 4 pages
  5. Cut-tro
    • Cut-tro means cut retro, pages about any old movie (1 film)
    • The colors of these pages are designed with less saturation and old style.
    • 1 page
  6. Hot cut
    • pages about 8-10soft news or gossip about movies or artist
    • 2 pages
  7. Track cut
    • pages about movie’s soundtrack movie
    • list of soundtrack list we (red.) recommend
    • 1 page
  8. Cut info
    • pages about any event about movie
    • 2 pages

  1. Speak cut

· Pages about negative and positive comment from people about movie

· 1 page

  1. DVD cut
    • DVD review (2-4 films)
    • 2 page
  2. Quiz
    • Quiz with prizes for the readers
    • 1 page
  3. Cover, back page (ad)

· 20 pages

Special column:

  1. Cut’s award
    • Every year, there are several pages about awards from our editor about any movie in 1 last year. For example : best costume, best couple, best kisses, best script, etc)
    • Every 6 months, there are several pages about the worst part on movie. For example: 10 worst first night stand on movie, 5 worst dine, etc.
  2. Cut’s birthday
    • Pages about celebrating cut’s anniversary.
  3. Spot cut
    • Every 3 months, there are several pages about ‘what happened on shooting location’ with many pictures.

    1. Mission Statement :

This magazine is published to fulfill the movie freakier needs of Hollywood, Asia, Indonesia, Europe and Independent film with the same composition.

    1. Promotion plan :

· Online

We have a website, www.cutmagz.com, online subscription, milis for customers.

· Offline

We put posters and billboards in strategic place, such as street, mall, bookstore, etc.

· Launching

We hold press conference on 14th March to launch and introduce our magazine, people would aware about CUT magazine.

Invite Medias and people who works in film industries.

Place : KeKun Café

Bangka Raya No. 99 A

Jakarta Selatan

DKI Jakarta - Indonesia

PH 1: (021) 719-4450

PH 2: (021

Date : March 14th 2009

d. Distribution :

· DVD strore (SOHO Music)

· Book Store (Gramedia, Gunung Agung, Kinokunia, Kharisma)

· Hypermart & Supermarket (Carrefour, Hypermart, Giant)

CUT magazine choose s TWILIGHT movie as our first issue. TWILIGHT is the most wanted movie based on its best selling novel with the same title by Stephanie Meyer. We hope our magazine will gain people interest whose wait for this movie.



Diposting oleh nessia megawati's blog di 10.19

Label:

0 komentar:

Posting Komentar

Langganan: Posting Komentar (Atom)